Before hitting “submit” on your job application, it’s critical to research the company you’re applying to. Understanding a company’s culture, values, financial health, and position in the market not only helps you tailor your application but also ensures you’re applying to a place where you truly want to work.
Here’s a comprehensive guide on how to research a company before applying:
1. Start With the Company Website
The official company website is your first stop. Focus on these key sections:
- About Us: Learn the company’s mission, history, and leadership.
- Products/Services: Understand what the company offers and how it makes money.
- Careers Page: This often includes insights into company culture and benefits.
- Press Releases or Newsroom: Recent achievements, expansions, or strategic changes.
2. Read Employee Reviews
Platforms like Glassdoor, Indeed, and Comparably provide employee-generated reviews. Look for patterns in:
- Company culture and work environment
- Management style
- Salary and benefits
- Opportunities for growth
Keep in mind that reviews can be biased, so consider both the positives and the negatives.
3. Check Social Media Channels
Explore the company’s LinkedIn, Twitter, Instagram, and Facebook pages. Social media gives you real-time insight into:
- Company culture and events
- Community involvement
- Tone and branding
- Recent campaigns or initiatives
Also, check how the company interacts with its audience. Is it professional, friendly, casual, or corporate?
4. Review Financial and Industry Performance
For public companies, review financial reports (10-K, 10-Q filings, etc.) on the SEC’s EDGAR database. For private companies:
- Use sites like Crunchbase or PrivCo (some may require a subscription)
- Look for media articles discussing funding rounds or market performance
Compare this to competitors to gauge the company’s position in its industry.
5. Analyze the Leadership Team
Research key executives on the company site and LinkedIn. Look for:
- Their career backgrounds
- Public statements or interviews
- How long they’ve been at the company
This can give you a sense of the company’s leadership style and stability.
6. Network with Current or Former Employees
Reach out via LinkedIn or mutual contacts. Ask for an informational interview to get insider insights. Keep your questions respectful and focused, such as:
- What’s the work culture like?
- How does the company support career development?
- What should I know before applying?
7. Understand the Company’s Mission and Values
Make sure the company’s core values align with your own. Many companies emphasize sustainability, diversity and inclusion, or community service. This can help you evaluate if you’ll feel motivated and supported there.
8. Tailor Your Application Based on Your Research
Use the knowledge you’ve gathered to personalize your resume and cover letter:
- Reference the company’s mission or recent initiatives
- Use language that mirrors the company’s tone
- Highlight experiences that align with their goals
Final Thoughts
Taking the time to research a company shows genuine interest and professionalism. It gives you an edge over other applicants and empowers you to make informed career decisions. Remember, the interview process is a two-way street—you’re evaluating them just as much as they’re evaluating you.
Pro Tip: Keep notes during your research. These will come in handy when you’re preparing for interviews or deciding between multiple offers.
